Every other channel rents you access to your customer. Email and SMS are the two you own outright, which is exactly why they are worth the AI investment that used to be reserved for acquisition.
The AI in modern lifecycle platforms is past the demo stage in a few specific places, and still marketing copy in others. It is worth knowing which is which before you build a program on it.
Generally available and worth using: predicted customer lifetime value, churn risk scoring, expected date of next order, personalized send time at the individual subscriber level, and AI segmentation built on predictive and behavioral data rather than demographics. Klaviyo’s own State of Email reporting put revenue per recipient from AI-driven segments 18% to 45% ahead of traditional demographic segmentation.
Emerging, and worth piloting rather than depending on: the autonomous agents. Klaviyo’s Customer Agent, which resolves a reported 65% of customer questions without a human, is live. Its campaign-building Composer agent has been in restricted release. We will build you a program that uses what is shipped and leaves room for what is coming, rather than one that assumes the roadmap.
A build phase that leaves you with a working program, then a retainer only if you want one.
The same sequence every time, so you always know what is happening this week and what you will see next.
Data, events, deliverability, existing flows and what is currently earning.
Week 1Lifecycle map and message plan agreed with you before anything is built.
Week 1 to 2Flows, segments, templates and the predictive layer, configured and tested end to end.
Week 2 to 5Staged launch, deliverability watch, then the testing program starts.
Week 5 to 6A monthly retainer, or full documentation and training so your team runs it.
OngoingClient names and identifying details are changed. The figures are not.
Welcome, browse abandon and post-purchase flows rebuilt from scratch on predicted lifetime value and churn risk rather than one catch-all list, with per-subscriber send timing across the whole program.
Klaviyo for ecommerce, in most cases, because its predictive layer is the most mature and its Shopify integration is the deepest. HubSpot where email lives inside a wider sales process. Customer.io or Braze where the product itself generates the events and you need real logic. We will recommend against a migration when your current platform is fine, which it often is.
The published data says clearly yes. Klaviyo’s State of Email reporting put revenue per recipient from AI-driven segments 18% to 45% ahead of traditional demographic segmentation. The mechanism is not mysterious: predicted lifetime value and churn risk describe intent, where age and location describe a stereotype.
Not unsupervised, not yet. The customer-service style agents are production-ready and resolve a large share of routine questions. The autonomous campaign builders are newer and, in some cases, still in restricted release. We will pilot them alongside a human-approved program rather than replace one with the other.
Either. Most clients take the build and the flow logic from us and keep copy in-house for voice, and we edit. Where you would rather not, we write and you approve.
We run your brand through the answer engines your customers use, then send you the transcript of what they say about you. Free, and yours to keep whether or not we work together.
Tracking you can trust, attribution you can defend, forecasting you can plan against, and share of AI answers on the same dashboard as everything else.
Paid and organic social run together, with generative production for volume and the numbers deciding what deserves the budget.