A template can give you a page. It cannot give you a page that a buyer converts on and that ChatGPT can quote accurately. We design and hand-build both at once, because in 2026 they are the same job.
AI crawlers now make up roughly 28% of the request volume Googlebot generates, and two of them alone, GPTBot and ClaudeBot, account for hundreds of millions of requests a month. Those crawlers do not run your JavaScript the way a browser does. If your headline, your prices and your proof are painted in by client-side code, a large part of what you paid for is invisible to the systems your customers now ask first.
At the same time the human side got harder, not easier. Buyers arrive later, already briefed by a model, and they arrive with a shortlist. The page has less time to make its case and a narrower question to answer.
So the brief changed. A site now has to render its substance on the server, describe itself in machine-readable terms, expose routes an agent can complete, and still be the most persuasive thing in the buyer’s tab. That is a build, not a theme.
Every build ships with the AI layer included. It is not an upsell, because a site without it is only half finished.
The same sequence every time, so you always know what is happening this week and what you will see next.
We interview you and, where possible, your customers, then write down the decision the page has to win and the objections in the way.
Week 1Page structure, topics, headings and the single description of your business, all agreed before a pixel is drawn. This is the part that decides whether AI can describe you.
Week 1 to 2Key templates first, then the rest of the system. Two review rounds are standard.
Week 2 to 5The pages people see, the systems behind them, your content tools and every integration, all delivered into an account you own from day one.
Week 4 to 10Every browser, every device, Google’s page speed scores, accessibility and the labelled data. Then we read the site the way ChatGPT’s crawler reads it, to confirm what a model sees and not just what a browser shows.
Week 9 to 11Deployed to your hosting with redirects, monitoring and a documented handover. Then 30 days of fixes at no charge.
Week 12Client names and identifying details are changed. The figures are not.
A 4,000 product industrial catalog moved off a legacy system. Trade pricing, bulk ordering and a checkout rebuilt around how buyers reorder, with every product written into the page itself and labelled item by item, so search engines and AI shopping assistants can both read the catalog.
Three concrete things. The words are written into the page when it loads, so a machine that does not run a browser’s code still sees them. Every fact on the page is labelled and linked into one description of the business, rather than scattered as unrelated snippets. And the site states, in writing, which AI readers are allowed in. Everything else marketed under that label is either ordinary technical SEO or decoration.
Better than a template, in our experience, yes, but not because AI wrote it. The gain comes from a conversion model built before the design, content that renders server-side, and a clean structural layer. We use AI heavily inside the process, for research, draft copy, variant generation and QA, and we do not let it make the final call on a claim, a price or a design.
Both. WordPress and Shopify are the right answer for most content and commerce teams, and both can be made fast and fully readable by machines. Next.js or Astro is the right answer when the site is an application, needs a component system, or has a content model your marketing team will change weekly. We pick by what you have to run afterwards, not by what is fashionable.
Not much on its own, and we will say so. As of early 2026 no major AI provider has publicly committed to reading llms.txt in production, and Google has said outright that it does not support it. We ship it because it costs an hour and a handful of providers do fetch it. It is insurance, not a strategy. The work that moves citations is entity clarity, structured data, quotable content and third-party presence.
You do, from the first day. We work inside your own account where you have one, and set one up in your name where you do not. There is no license, no lock-in and no hosting you are obliged to buy from us.
We run your brand through the answer engines your customers use, then send you the transcript of what they say about you. Free, and yours to keep whether or not we work together.
Generative Engine Optimization, Answer Engine Optimization and Large Language Model Optimization, run as one program across six engines.
Tracking you can trust, attribution you can defend, forecasting you can plan against, and share of AI answers on the same dashboard as everything else.
Technical SEO, topical authority and a content engine where AI does the research and the drafting, and a human owns every claim that ships.