Over 60% of Google Ads spend now flows through Performance Max, and more than 91% of Meta advertisers run AI-optimized Advantage+ campaigns. When everyone hands the same levers to the same algorithms, the account structure stops being the edge. Creative and data become the edge.
Google has narrowed the gap between Demand Gen and Performance Max to the point where the choice is mostly about how much you want to hand over: Demand Gen keeps tighter creative and audience control on upper-funnel placements, Performance Max automates across every surface Google owns. Neither is a strategy on its own.
The levers that are left are the ones the algorithm cannot invent for you. The quality and volume of creative you feed it. The accuracy of the conversion signal you send back. The structure of your product feed. And the landing page, which is still where the money is won or lost and which no bidding algorithm touches.
AI-generated creative is a real advantage in one specific place and a liability in another. It has been shown to outperform human-produced creative for ecommerce products under roughly $100 average order value, and to underperform above it. We use that as the production decision rather than as an ideology.
There is also a compliance layer now. Meta has required a "Made with AI" disclosure on photorealistic AI imagery since March 2026, and Google has required an "AI Generated" label on primary AI-created elements since March 5, 2026. We build the disclosure into the asset workflow so it is never an afterthought.
Account management, creative production and the conversion path, from one team, because splitting them is how accounts quietly stop scaling.
The same sequence every time, so you always know what is happening this week and what you will see next.
Account teardown, tracking accuracy check, feed review. Nothing is scaled until the conversion signal is trustworthy.
Weeks 1 to 2Campaign architecture, feed fixes, the first creative batch and the landing pages behind it.
Weeks 2 to 5The creative loop runs weekly. Early spend is deliberately allocated to learning rather than to a target return.
Weeks 4 to 10Budget follows proven creative and proven audiences. Targets tighten as the data thickens.
Weeks 8 onwardClient names and identifying details are changed. The figures are not.
Multi-brand paid media run end to end across Performance Max and Advantage+, with a weekly creative testing loop feeding both, feed engineering underneath, and one dashboard the account team presents every month.
Both, usually, and for different jobs. Performance Max is coverage: it automates across every Google surface and is hard to beat on efficiency once the signal is clean. Demand Gen keeps creative and audience control on upper-funnel placements, which matters when your creative is the differentiator or your brand needs protecting. For ecommerce they work better together than either does alone.
Where the data supports it. AI-generated creative has been shown to outperform human creative for ecommerce products under about $100 average order value, and to underperform above it, so we make it a production decision rather than a default. Where we use it, we apply the required platform disclosures: Meta’s "Made with AI" label on photorealistic imagery and Google’s "AI Generated" label on primary AI-created elements.
A percentage of managed spend with a monthly minimum, or a flat retainer on smaller accounts. We publish indicative numbers on the pricing page and quote the real one after the audit, because an account with a broken conversion signal costs more to fix than one that is merely underperforming.
Around $3,000 a month. Below that, automated campaigns do not gather enough signal to leave the learning phase, and you are better served by putting the same money into the site and organic visibility first. We will tell you that rather than take the retainer.
You do. We work inside your accounts, not a shared agency account. If we part ways, your history, your audiences and your learning stay with you.
We run your brand through the answer engines your customers use, then send you the transcript of what they say about you. Free, and yours to keep whether or not we work together.
Paid and organic social run together, with generative production for volume and the numbers deciding what deserves the budget.
Tracking you can trust, attribution you can defend, forecasting you can plan against, and share of AI answers on the same dashboard as everything else.
Custom sites engineered to convert the person reading them and to be read correctly by the models that now recommend you.